4Sevyn on Bridging Toronto’s Sound with American Influence, Overcoming Adversity, & His G-Unit Plan

In this in-depth interview, Toronto-based music producer 4Sevyn discusses his journey in the music industry, from his Ghanaian and Guyanese roots to making a name for himself in the United States. He opens up about his musical inspirations, including 90s hip-hop and producers like Metro Boomin and The Alchemist, and his creative process using FL Studio. 4Sevyn also shares his perspective on the Toronto music scene, the importance of branding for producers, and his upcoming projects, including a “Toronto tape” designed to put a spotlight on the city’s talent. Additionally, he speaks candidly about living with cerebral palsy and how it has motivated him to become a voice for others.

Timestamps

00:00:00 – Introduction and Background
00:44:18 – Balancing Travel and Music Career
01:29:09 – Gaining Traction in the U.S. and Its Impact Back Home
03:13:03 – Upcoming Tapes and Projects
03:55:00 – Mental Health Check-In
05:43:00 – Musical Roots and Early Influences
06:12:03 – Starting with FL Studio
08:42:16 – Producer and Artist Inspirations
12:43:10 – Fashion Influences and Personal Branding
15:10:22 – Defining “Selling Out” and Artistic Integrity
16:26:21 – Drawing the Line with Problematic Artists
19:11:23 – Collaborations within the Toronto Music Scene
21:05:02 – The Business of Music Production and Getting Paid
23:39:08 – The Importance of Marketing in Music
25:18:02 – Living with Cerebral Palsy and Being a Voice for Others
28:06:12 – Clarifying His Role as a “Producer Artist”
30:15:04 – Competition and Peers in Toronto’s Production Scene
32:33:18 – The State of the Toronto Sound
40:36:23 – Investing in Yourself as a Creative
42:44:04 – Managing and Developing New Artists
45:10:00 – The Most Difficult Beat He’s Created
49:02:05 – Hip Hop Producer Showdown Game
54:06:17 – Toronto Artists to Watch
01:00:02:09 – How to Connect with 4Sevyn